MARKETING MANAGER 73 views1 application

We provide quality, on­demand package deliveries, 24/7 and we’re looking for a Marketing Manager super star to help lead and define our marketing initiatives. This role is about building the Sendy brand locally and internationally. We are looking for a marketing professional to lead
marketing strategy, research, campaigns and product launches. At Sendy we believe we have a game­changing product… and now we’re looking for someone to help us tell the world about our platform.
RESPONSIBILITIES
● Identify key brand and event partnerships and cultivate business relationships.
● Conduct research that helps define market assumptions and consumer
behaviours/profiles; including consumer surveys, focus groups, the internet, industry
experts, market intelligence companies and internal knowledge.
● Develop and maintain product category SWOT analyses; identify market trends, develop
and prioritise a profitable product plan to meet consumer needs.
● Interface with internal teams and outside agencies to develop and lead product goto­market strategy.
● Create data­driven, dynamic, ‘voice­of­the­customer’ marketing strategies and tests that
deliver against Return on Investment (ROI) targets.
● Strategize and execute an active and engaging social media plan across multiple
platforms: Twitter, Facebook, LinkedIn, etc. Ensure consistent brand messaging across all channels.
● Collaborate with leadership and external agencies to develop key messaging and
specific advertising copy/design/packaging for campaigns across marketing channels;
including detailed associated budgets.
● Execute local sales and marketing initiatives and develop plans to implement new
innovative sales and marketing initiatives.
● Assesses delivery and performance of each marketing campaign on a daily, weekly and monthly basis.
QUALIFICATIONS
● Degree in Marketing, Public Relations, Business, Economics preferred
● 4+ years experience in marketing, brand management or public relations
● Active online presence and familiarity with social media channels (Twitter, LinkedIn,
Facebook, WordPress, Instagram)
● Customer support background a plus
● Fluency in English
● Influencer amongst your friends and community
● Event planning experience a plus
● Ability to get shit done, with quality and speed
● Expert multi­tasker
● Great with long to­do lists full of micro­tasks
● Results driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis
● Exceptional attention to detail and high quality deliverable outputs
● Ability to deal with ambiguity and make sense of multiple data sources that may
sometimes be contradictory in nature
● Ability to effectively communicate timelines and project progress with both internal and external management teams
● Ability to take ownership and accountability of project timeline and results
● A start­ up personality; entrepreneurial, ambitious, independent, systematic attention to  detail, structured thinker, goal ­oriented, flexible and able to deal well with setbacks
● Master’s degree (or higher) in Business Administration (MBA), Marketing, Sales,
Advertising or similar
MORE ON SENDY
Sendy is an app and web platform that enables individuals and businesses to request
on­demand or scheduled courier services at anytime, anyday, 24/7. We sit at the service crossroad of Uber, Postmates and UPS, and strive to deliver last­ mile courier services in
developing countries. To support our mission, we crowd sourcevehicle drivers, enabling us to service volatile market demands 24/7 while providing alternative sources of income and banking solutions to drivers on the road in these countries.

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