Account Director – Category & Shopper Insights 91 views

Our client is a market leading Shopper Insights agency and they are looking to recruit a sharp thinking Account Director.

Passionate about the way people shop and how retailers and manufactures engage them, this is a business founded not by researchers, but by specialist within category, sales and marketing roles. They speak their clients language! Experts at bringing to life the path to purchase and purchase decision hierarch across channel, mission and occasion, they help their clients interpret shopper insights in way that has a real impact on their business; in a way that allows action and change. They then help their clients track the success of these strategies.

In this senior role you will bring together your analytical and insights expertise, commercial aptitude and relationship building abilities. You will manage an interesting array of clients from the FMCG & Retail space and be versatile in your approach to meet client expectations. You will be able to understand your client’s businesses through and through, getting under the skin of their commerical and brand objectives.

Although senior, you will have input in all stages of the project cycle. This level of involvement is great for understanding data at level necessary to be truly credible with clients. You will be confident in interrogating and contextualising large data sets in order to shed light on consumer strategy.

As this agency continues to grow, you will be given ample opportunity to push your career in new directions.

So what do you need in your basket?

• 8 years + shopper/category insights experience
• Previous experience of working with high profile retail or FMCG accounts
• Confident client leadership skills
• High level business understanding and insight skills
• Strong knowledge of shopper and category analytics
• Strong proposal writing, analysis and presentation skills

In return you will work for a fun and cohesive team, in a very supportive environment, where flexible working practices are actively encouraged.

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